![]() The intention was to differentiate the audience in mass-market men's magazines, in an attempt to answer the challenge brought by Penthouse and Hustler, with its more explicit photography, and therefore compete on multiple fronts. Arthur Kretchmer, the editor of Playboy, however, had a role in ensuring that editorial choices would be in line with Hugh Hefner's vision. Jon Carroll, formerly assistant editor at Rolling Stone magazine and editor of Rags and later editor of The Village Voice, was selected as the first editor. edition, changing the name to Oui, and the first issue was published in October of that year. In 1972, Playboy Enterprises purchased the rights for a U.S. Oui was originally published in France under the name Lui by Daniel Filipacchi (first French issue November 1963), as a French equivalent of Playboy. ![]() Oui was a men's adult pornographic magazine published in the United States and featuring explicit nude photographs of models, with full page pin-ups, centerfolds, interviews and other articles, and cartoons. ![]()
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